Project Info
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IKEA offers modern and affordable home furnishings and decor to customers around the world. IKEA’s flat packing method and high-volume production revolutionized the furniture-making and home furnishing industries. IKEA operates over 300 stores worldwide, including 16 stores in Canada. While IKEA’s physical stores are an essential part of its business model, online shopping is also available through the company’s website. Customers made 166.4M online visits to IKEA.ca and the IKEA app between September 2022 and August 2023.1 IKEA’s vision is to “to create a better everyday life for the many people by offering affordable, high-quality home furnishings and solutions, produced with care for people and the environment”.
Rethinking their web
The Team
At least one product series (like BILLY) page and at least one product page, in line with:
● UX best practices
● Information architecture principles
● Accessibility standards
● IKEA’s brand standards
Conduct research to understand IKEA’s brand and marketing strategies and the role of ikea.ca’s online experience within these strategies.
Explore and ideate UX solutions based on the project requirements and research findings.
Finalize the solution, which should be a high-quality user experience designed in line with industry best practices.
Delivered
2024.07.18
Please check out the interactive FIGMA link